Logo files for everyday use across print and digital.
Simple do’s and don’ts so teams use the logo right.
Gather brief, audience, story, and references. Collect any current marks.
Confirm logo suite deliverables and file list.
Explore mark and type routes with AI. Choose the lead direction.
Approve one logo route to develop.
Build the full suite. Color, mono, lockups, clear space.
Review together. Note refinements on weight and spacing.
Refine shapes, kerning, and color values. Test sizes.
Approve the final suite and lockups.
Package ai svg pdf png. Create a quick guide. Check print and screen.
Support rollout and library updates.
Steps: Kickoff and asset collection, Scope confirmed, Build full draft, Review session, Final review. Longest lead: Research tools, testing panels (if used), printing (if any)..
Included: Senior task exports, Complex build files. Out: Third‑party costs and extras not in the agreed scope.
2 approval gates: Review session, Final review. Changes after a gate = scope change.
Finals supplied in standard editable/ready‑to‑use formats per deliverable.
Research tools, testing panels (if used), printing (if any).
Files match spec; color/type per guide; decision log signed.
Available on request; surcharge applies. Internal steps compress; external lead times do not.
Adoption/usage of asset, consistency audit pass‑rate, reduced decision latency.
We’ll right-size the hours, align on deliverables, and handle checkout for you.
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