Ad Copywriting

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Deliverables
What's included
Copy sheet

A ready‑to‑use deliverable that moves the work forward.

Timeline & Milestone
Stay in the Loop

1

Kickoff and asset collection

Collect brief, goals, references, and all current assets.

2

Scope confirmed

Confirm scope, deliverables, budget, and timeline in writing.

3

Message and concept sprint AI assisted

Shape core message and creative route. Use AI to explore options. Select one direction.

4

Route approved

Approve the route and success measures.

5

Build full draft

Produce the full working draft with real content and assets.

6

Review session

Walk through the draft with you. Capture feedback in one list.

7

Edits applied

Apply changes. Resolve open items. Note what changed.

8

Final review

You review the updated draft and sign off to finalize.

9

Checks and delivery

Run checks. Package files. Deliver to the agreed place.

10

After care

Support rollout. Fix small issues. Share a simple care guide.

Timeline & Milestone
Got Questions? We got answers
What is the standard timeline and which steps drive it?

Steps: Kickoff and asset collection, Scope confirmed, Build full draft, Review session, Final review. Longest lead: Research tools, testing panels (if used), printing (if any)..

What is included vs. out of scope by default?

Included: Senior task exports, Complex build files. Out: Third‑party costs and extras not in the agreed scope.

How many review rounds are included and how are changes handled?

2 approval gates: Review session, Final review. Changes after a gate = scope change.

What formats will we receive at handover?

Finals supplied in standard editable/ready‑to‑use formats per deliverable.

What dependencies or third‑party costs should we plan for?

Research tools, testing panels (if used), printing (if any).

What are the acceptance criteria before final sign‑off?

Files match spec; color/type per guide; decision log signed.

Do you offer a rush option and what does it change?

Available on request; surcharge applies. Internal steps compress; external lead times do not.

How do you measure success for this deliverable?

Adoption/usage of asset, consistency audit pass‑rate, reduced decision latency.

Ad Copywriting

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