Rollout Map

Shared playbook that aligns owners and assets to hit go live dates.
Deliverables
What's included
Timeline

Who does what, by when—so the plan holds.

Owner/task map

Clear owners for each task so nothing slips.

Timeline & Milestone
Stay in the Loop

1

Campaign kickoff

Gather brief, offer, audience, and channels.

2

Deliverables and flight

Confirm deliverables, flight dates, and budget.

3

Message and concept sprint AI assisted

Shape core message and creative route. Use AI to explore options. Select one direction.

4

Route and media basics approved

Approve the route and media basics.

5

Asset build

Produce all assets with copy and sizing.

6

Channel review

Review together. Capture channel notes.

7

Refine assets and specs

Refine copy, art, and specs.

8

Final plan approval

Approve final assets and plan.

9

Traffic and launch

Traffic files. Set tracking. Launch or handover.

10

First week report

Monitor first week. Report quick wins and fixes.

Timeline & Milestone
Got Questions? We got answers
What is the standard timeline and which steps drive it?

Steps: Kickoff and asset collection, Scope confirmed, Build full draft, Review session, Final review. Longest lead: Research tools, testing panels (if used), printing (if any)..

What is included vs. out of scope by default?

Included: Senior task exports, Complex build files. Out: Third‑party costs and extras not in the agreed scope.

How many review rounds are included and how are changes handled?

2 approval gates: Review session, Final review. Changes after a gate = scope change.

What formats will we receive at handover?

Finals supplied in standard editable/ready‑to‑use formats per deliverable.

What dependencies or third‑party costs should we plan for?

Research tools, testing panels (if used), printing (if any).

What are the acceptance criteria before final sign‑off?

Files match spec; color/type per guide; decision log signed.

Do you offer a rush option and what does it change?

Available on request; surcharge applies. Internal steps compress; external lead times do not.

How do you measure success for this deliverable?

Adoption/usage of asset, consistency audit pass‑rate, reduced decision latency.

Rollout Map

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