Campaign Strategy

Align budget with impact and set KPIs so creative and media pull together.
Deliverables
What's included
Strategy document

Direction everyone can follow so work stays aligned.

Measurement plan

What success looks like and how we’ll track it.

Timeline & Milestone
Stay in the Loop

1

Research setup

Collect goals, context, and research.

2

Scope confirmed

Confirm scope, deliverables, budget, and timeline in writing.

3

Hypotheses sprint AI assisted

Draft hypotheses and frameworks. Test with AI.

4

Focus approved

Approve focus areas to deepen.

5

Findings draft

Develop findings and recommendations with proofs.

6

Review and align

Review together. Align on priorities.

7

Refine plan

Refine recommendations and next steps.

8

Plan approved

Approve the final plan.

9

Pack and summary

Package slides and a one page summary.

10

Kickoff support

Support kickoff and trackers.

Timeline & Milestone
Got Questions? We got answers
What is the standard timeline and which steps drive it?

Steps: Kickoff and asset collection, Scope confirmed, Build full draft, Review session, Final review. Longest lead: Research tools, testing panels (if used), printing (if any)..

What is included vs. out of scope by default?

Included: Senior task exports, Complex build files. Out: Third‑party costs and extras not in the agreed scope.

How many review rounds are included and how are changes handled?

2 approval gates: Review session, Final review. Changes after a gate = scope change.

What formats will we receive at handover?

Finals supplied in standard editable/ready‑to‑use formats per deliverable.

What dependencies or third‑party costs should we plan for?

Research tools, testing panels (if used), printing (if any).

What are the acceptance criteria before final sign‑off?

Files match spec; color/type per guide; decision log signed.

Do you offer a rush option and what does it change?

Available on request; surcharge applies. Internal steps compress; external lead times do not.

How do you measure success for this deliverable?

Adoption/usage of asset, consistency audit pass‑rate, reduced decision latency.

Campaign Strategy

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