A ready‑to‑use deliverable that moves the work forward.
Practical rules that keep your brand consistent.
Collect brief, audience, story, and assets.
Confirm identity deliverables and file list.
Explore visual routes with AI. Select the lead.
Approve the route and success measures.
Develop system. Color, type, grid, imagery, layouts.
Review together. Capture notes on look and use.
Refine rules and samples. Test across touchpoints.
Approve the final system.
Package files and guide. Check outputs.
Support rollout and training if needed.
Steps: Kickoff and asset collection, Scope confirmed, Build full draft, Review session, Final review. Longest lead: Research tools, testing panels (if used), printing (if any)..
Included: Senior task exports, Complex build files. Out: Third‑party costs and extras not in the agreed scope.
2 approval gates: Review session, Final review. Changes after a gate = scope change.
Finals supplied in standard editable/ready‑to‑use formats per deliverable.
Research tools, testing panels (if used), printing (if any).
Files match spec; color/type per guide; decision log signed.
Available on request; surcharge applies. Internal steps compress; external lead times do not.
Adoption/usage of asset, consistency audit pass‑rate, reduced decision latency.
We’ll right-size the hours, align on deliverables, and handle checkout for you.
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